The potential of rural tourism and the sustainable development of rural areas

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18440%2F07%3A00002591" target="_blank" >RIV/62690094:18440/07:00002591 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The potential of rural tourism and the sustainable development of rural areas

Original language description

The article describes role of rural tourism for the development of rural areas. It´s an alternative for agricultural entrepreneurship and could be beneficial both for profitability and for revitalisation and living social environment. It highlights the importance of rural tourism for the future of mankind and different needs for doing business in this area. Effective strategic planning and qualified marketing approach as the key aspects of rural tourism management are analysed. The main steps of strategic and marketing planning are also described. The article also reveals the relationship of the "Local Agenda 21" as a fundamental instrument of the territorial development from the view of the sustainable development. The described "Environmental Assessment" negotiates impacts of all activities for environment. "Risk Assessment" and its usage is shown at the SWOT analysis.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2007

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

E+M. Ekonomie a management

ISSN

1212-3609

e-ISSN

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Volume of the periodical

10

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

6

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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