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Research of electronic marketing on Czech universities

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18440%2F12%3A50000531" target="_blank" >RIV/62690094:18440/12:50000531 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.wseas.us/e-library/conferences/2012/Barcelona/CSCS/CSCS-25.pdf" target="_blank" >http://www.wseas.us/e-library/conferences/2012/Barcelona/CSCS/CSCS-25.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Research of electronic marketing on Czech universities

  • Original language description

    This paper deals with research website of Czech universities, which was oriented marketing colleges. Each college operates in an environment of service provision. The existence of state or public universities would seem to tempt the opinion that it is not. Aspect of the marketing mix reviews from the perspective of the customer (prospective student).

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AM - Pedagogy and education

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Circuits, systems, control, signals (CSCS 2012) : proceedings of the 3rd international conference

  • ISBN

    978-1-61804-131-9

  • ISSN

    1790-5117

  • e-ISSN

  • Number of pages

    5

  • Pages from-to

    155-159

  • Publisher name

    World scientific and engineering academy and society

  • Place of publication

    Athens

  • Event location

    Barcelona, Spain

  • Event date

    Oct 17, 2012

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article