Mobile marketing in Czech Republic focused on corporate mobile marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F10%3A00002929" target="_blank" >RIV/62690094:18450/10:00002929 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Mobile marketing in Czech Republic focused on corporate mobile marketing
Original language description
The paper contains a brief view on Mobile marketing in Czech republic.Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing is divided on telemarketing,e-mail marketing and SMS (MMS) marketing.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
—
Result continuities
Project
<a href="/en/project/GA402%2F08%2F1046" target="_blank" >GA402/08/1046: Models of Firms with Mobile-Oriented Architecture</a><br>
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Applied economics, business and development (AEBD´10) : 2nd world multiconference
ISBN
978-960-474-184-7
ISSN
—
e-ISSN
—
Number of pages
6
Pages from-to
—
Publisher name
World scientific and engineering academy and society
Place of publication
Athens
Event location
Kantaoui, Sousse, Tunisia
Event date
Jan 1, 2010
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—