Practical Implications of Search Engine Optimization

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F14%3A50002549" target="_blank" >RIV/62690094:18450/14:50002549 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Practical Implications of Search Engine Optimization

Original language description

Currently, companies and organizations of various types attempt to increase their competitive advantage using various tools. The search engine optimization of their web pages and of their web presentations represents a significant and relatively easy wayhow to increase awareness, attractiveness and user friendliness of the organizations themselves as well as of their products and services. Therefore, this paper introduces the basic concepts of search engine optimization. Moreover, particular methods oftwo different approaches to optimization are described in pursuit to provide the overview of available tools together with their characteristics. Additionally, the illegal techniques and platforms for monitoring of search engine optimization results arediscussed. Finally, the case study is included to illustrate the practical implications of the researched issues.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

IN - Informatics

OECD FORD branch

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Project

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Continuities

O - Projekt operacniho programu

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

IBIMA 2014 : proceedings

ISBN

978-0-9860419-2-1

ISSN

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e-ISSN

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Number of pages

8

Pages from-to

1744-1751

Publisher name

IBIMA

Place of publication

Norristown

Event location

Valencie, Španělsko

Event date

May 13, 2014

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000339308100177