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CRM, Social Networks and Small and Medium Enterprises. Does it all fit together?

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F15%3A50005137" target="_blank" >RIV/62690094:18450/15:50005137 - isvavai.cz</a>

  • Alternative codes found

    RIV/00216275:25410/15:39901267

  • Result on the web

    <a href="http://fmk.sk/download/konferencie/Marketing%20Identity/marketing-identity_digital-life_conference-proceedings-pt1.pdf" target="_blank" >http://fmk.sk/download/konferencie/Marketing%20Identity/marketing-identity_digital-life_conference-proceedings-pt1.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    CRM, Social Networks and Small and Medium Enterprises. Does it all fit together?

  • Original language description

    The original concept of customer relationship management as based on communication in the physical environment is gradually transforming into a new kind of marketing approach where contact through social networks and relationships within online communities predominate. This paper aims to increase knowledge of the use of customer relationship management and social customer relationship management practices in small and medium enterprises conducting their business in the Czech Republic. A sample of 308 respondents, primarily small and medium enterprises managers, employees and marketing specialists was collected using a questionnaire. The findings showed that organizations perceive digital marketing as more important than traditional marketing. About two-thirds of respondents consider customer relationship orientation to be very important; however, Social customer relationship management consider as "very important" about 15% of respondents. The comparison of findings to international studies and to larger corporations has brought some interesting knowledge.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Marketing identity : digital life. Part 1.

  • ISBN

    978-80-8105-779-3

  • ISSN

    1339-5726

  • e-ISSN

  • Number of pages

    14

  • Pages from-to

    108-120

  • Publisher name

    Univerzita sv. Cyrila a Metoda v Trnave

  • Place of publication

    Trnava

  • Event location

    Smolenice, Slovak Republic.

  • Event date

    Nov 10, 2015

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000380527500009