CRM, Social Networks and Small and Medium Enterprises. Does it all fit together?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F15%3A50005137" target="_blank" >RIV/62690094:18450/15:50005137 - isvavai.cz</a>
Alternative codes found
RIV/00216275:25410/15:39901267
Result on the web
<a href="http://fmk.sk/download/konferencie/Marketing%20Identity/marketing-identity_digital-life_conference-proceedings-pt1.pdf" target="_blank" >http://fmk.sk/download/konferencie/Marketing%20Identity/marketing-identity_digital-life_conference-proceedings-pt1.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
CRM, Social Networks and Small and Medium Enterprises. Does it all fit together?
Original language description
The original concept of customer relationship management as based on communication in the physical environment is gradually transforming into a new kind of marketing approach where contact through social networks and relationships within online communities predominate. This paper aims to increase knowledge of the use of customer relationship management and social customer relationship management practices in small and medium enterprises conducting their business in the Czech Republic. A sample of 308 respondents, primarily small and medium enterprises managers, employees and marketing specialists was collected using a questionnaire. The findings showed that organizations perceive digital marketing as more important than traditional marketing. About two-thirds of respondents consider customer relationship orientation to be very important; however, Social customer relationship management consider as "very important" about 15% of respondents. The comparison of findings to international studies and to larger corporations has brought some interesting knowledge.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing identity : digital life. Part 1.
ISBN
978-80-8105-779-3
ISSN
1339-5726
e-ISSN
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Number of pages
14
Pages from-to
108-120
Publisher name
Univerzita sv. Cyrila a Metoda v Trnave
Place of publication
Trnava
Event location
Smolenice, Slovak Republic.
Event date
Nov 10, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000380527500009