Data Mining and Analysis of Social Networks and Platforms for Tablets in Europe

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F16%3A50005050" target="_blank" >RIV/62690094:18450/16:50005050 - isvavai.cz</a>
Alternative codes found
RIV/00216275:25530/16:39900906
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Data Mining and Analysis of Social Networks and Platforms for Tablets in Europe
Original language description
Social networks are becoming a phenomenon of the 21st century. As well as gaining new users on the Internet, they also began to penetrate into mobile devices. The aim of the paper is to introduce the five most commonly used mobile social networks in Europe, with a focus on the European Union and their analysis. For this purpose, the data-mining technology of K-means for clustering process will be used. Prior to the cluster analysis itself, the data will be illustrated using principal component method for graphical visualisation, which will define the three main components. The factors according to which there is a clustering, will be detected by a factor analysis using "varimax simple" rotation. In the last part of the paper, the 28 European Union countries are divided into four homogeneous groups, i.e. clusters, for each of the years 2010-2014. These are average values representing the states contained in the given cluster, in comparison with data for all social networks for the European Union and Europe. The input assumption that data (criteria) that enter the cluster analysis are not affected by multi-collinearity, will be verified by Spearman correlation coefficient.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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