Development of major banks’ typical consumer profiles in recent years

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F16%3A50005269" target="_blank" >RIV/62690094:18450/16:50005269 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Development of major banks’ typical consumer profiles in recent years
Original language description
Paper deals with the subject of retail core banking services in the Czech Republic. We extend our explorative analysis results from segmentation of major banks’ consumers. Analysis showed progressive consumer share steady increases since 2011 to the detriment of conservative one. Two banks were successful in attracting progressive consumers increasing its share in their consumer portfolio. On the other hand only one of 4 surveyed banks was successful in attracting conservative consumer type.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Vision 2020 : innovation management, development sustainability, and competitive economic growth 2016
ISBN
978-0-9860419-8-3
ISSN
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e-ISSN
neuvedeno
Number of pages
5
Pages from-to
2403-2407
Publisher name
IBIMA
Place of publication
Norisstown
Event location
Seville, Spain
Event date
Nov 9, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000392785700243

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