The Social Networks as a Marketing Tool

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F17%3A50005207" target="_blank" >RIV/62690094:18450/17:50005207 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Social Networks as a Marketing Tool
Original language description
he article deals with social networking as a marketing tool. Social networks are currently very significant and have competitive advantage therefore companies should definitely not overlook them. Lots of companies use them to promote their business. The aim of this article is therefore to analyze and evaluate the quality of customer support through social networking on the Mobile Network Operator's market in the Czech Republic, specifically through the practical test of customer support. Furthermore, the aim of this article to find out whether these companies are able to operate in real time. The methodology of the article contains specific information on the practical test and mentions other similar studies, which served as inspiration for the creation of this article. The results demonstrated in the practical test prove the importance of social media and reflects the ability of companies to do business in real time.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
SUSTAINABLE ECONOMIC GROWTH, EDUCATION EXCELLENCE, AND INNOVATION MANAGEMENT THROUGH VISION 2020, VOLS I-VII
ISBN
978-0-9860419-7-6
ISSN
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e-ISSN
neuvedeno
Number of pages
5
Pages from-to
271-275
Publisher name
IBIMA
Place of publication
Norristown
Event location
Vienna, AUSTRIA
Event date
May 3, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000410252700028

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