Citizens' Engagement on Regional Governments' Facebook Sites. Empirical Research from the Central Europe

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F19%3A50015933" target="_blank" >RIV/62690094:18450/19:50015933 - isvavai.cz</a>
Result on the web
<a href="https://uni.uhk.cz/hed/site/assets/files/1073/proceedings_2019_1.pdf" target="_blank" >https://uni.uhk.cz/hed/site/assets/files/1073/proceedings_2019_1.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Citizens' Engagement on Regional Governments' Facebook Sites. Empirical Research from the Central Europe
Original language description
Citizens' engagement is becoming a cornerstone for the next development of public administration. Nowadays, with a social media communication widespread, the public institutions and citizens relationship is challenged. Therefore, an article aims on the way of communication used by the government towards to citizens as well as the level of citizens' engagement. The study used a content analysis of Facebook sites with stress on six aspects: (1) page activity measured by the number of posts published, (2) page popularity measured by the number of likes, (3) citizens loyalty measured by the number of followers, (4) responsiveness measured by the number of users' reactions, (5) involvement measured by the number of comments, and (6) virality measured by the number of sharings. The research sample is represented by the official Facebook pages of 13 regions of the Czech Republic. The study findings showed high regional differences according to individual aspects of engagement as well as a total engagement of citizens.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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