YouTube Dominance in Sustainability of Gaining Knowledge via Social Media in University Setting—Case Study

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F20%3A50017237" target="_blank" >RIV/62690094:18450/20:50017237 - isvavai.cz</a>

Result on the web

<a href="https://doi.org/10.3390/su12219126" target="_blank" >https://doi.org/10.3390/su12219126</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su12219126" target="_blank" >10.3390/su12219126</a>

Result language

angličtina

Original language name

YouTube Dominance in Sustainability of Gaining Knowledge via Social Media in University Setting—Case Study

Original language description

The study deals with sustainability of social software applications in a university setting focusing primarily on the YouTube platform. The aim of this paper is to identify the potential of YouTube media in serving as a supportive educational tool. To meet the objective, researchers carried out an exploratory study based on mixed quantitative–qualitative methods. A mental knowledge model was designed as a starting point where crucial aspects of gaining knowledge were visualized. Sustainability of social media was analyzed in three defined sections encompassing three areas reflecting the needs of the educational process: social media as a tool of communication, repository of study materials and a tool for testing. The affective learning domain was highlighted in the study; one of the key explored categories was the category of satisfaction as a students’ motivation mover. Based on the findings, YouTube as an absolute winner was consequently analyzed in detail, focusing on three areas: satisfaction, kinds of activities on this platform and spent time. The discussion raises questions on pitfalls of social media utilization; this chapter also brings the latest experience from the time hit by coronavirus and related quarantine which showed incontestable benefits of social media in education and proved their irreplaceable role.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50301 - Education, general; including training, pedagogy, didactics [and education systems]

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Sustainability

ISSN

2071-1050

e-ISSN

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Volume of the periodical

12

Issue of the periodical within the volume

21

Country of publishing house

CH - SWITZERLAND

Number of pages

18

Pages from-to

"Article Number: 9126"

UT code for WoS article

000589316000001

EID of the result in the Scopus database

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