MARKETING MANAGEMENT CHALLENGES ON GLOBAL MARKETS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F63468352%3A_____%2F11%3A%230000143" target="_blank" >RIV/63468352:_____/11:#0000143 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
MARKETING MANAGEMENT CHALLENGES ON GLOBAL MARKETS
Original language description
In this article we discuss marketing perspectives and orientation in next years with the emphasis on global markets. In individual items we try to characterize basic changes in which we must adapt our marketing activities if our firms won?t be successfulin more and more complicated conditions on global markets.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů