SUSTAINABLE MARKETING AND SUSTAINABLE LOGISTICS RESPECTING CORPORATE SOCIAL RESPONSIBILITY IN ENTERPRISE
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F63468352%3A_____%2F13%3A%230000374" target="_blank" >RIV/63468352:_____/13:#0000374 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
SUSTAINABLE MARKETING AND SUSTAINABLE LOGISTICS RESPECTING CORPORATE SOCIAL RESPONSIBILITY IN ENTERPRISE
Original language description
The paper deals with sustainable marketing and sustainable logistics in enterprise and the focus is on the relationship between them as a way how to achieve goals in the economic, social, ecological areas and to fulfil the requirements of stakeholders.The objective of the paper is to demonstrate the importance of sustainable logistics and sustainable marketing for overall company performance and corporate social responsibility.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Sovremennaja nalogovaja sistema: sostojanije, problemy i perspektivy razvitija. Vypusk 7 : 7 Vserossijskaja zaočnaja naučnaja konferencija s meždunarodnym učastijem.
ISBN
978-5-4221-0453-6
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
128-131
Publisher name
Ufimskij gosudarstvennyj aviacionnyj techničeskij universitet
Place of publication
Ufa
Event location
Ufa
Event date
Jan 1, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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