Marketing Difference: Two Teachable Moments at the Intersection of the Neoliberal University and Geopolitics

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68378025%3A_____%2F17%3A00485591" target="_blank" >RIV/68378025:_____/17:00485591 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.13060/25706578.2017.18.1.354" target="_blank" >http://dx.doi.org/10.13060/25706578.2017.18.1.354</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.13060/25706578.2017.18.1.354" target="_blank" >10.13060/25706578.2017.18.1.354</a>

Result language

angličtina

Original language name

Marketing Difference: Two Teachable Moments at the Intersection of the Neoliberal University and Geopolitics

Original language description

This article looks at the effects the neoliberal university has on feminist pedagogy when it is practised in a programme that stresses geopolitical differences. The material for the study comes from my experience as a teacher of a gender studies class for a US study abroad programme based in Prague, Czech Republic. The richly researched paradoxes of doing feminist pedagogy in the neoliberal university assume firm contours when the geopolitical location of both those ‘teaching’ and those ‘taught’ becomes the focus and indeed the ‘commodity’ to be sold. In my article, I focus on my situation as a teacher in an increasingly precarious educational environment in the Czech Republic, exacerbated by the specific framing of the US-based programme and its economic-moral rationality. I reflect on the ethical discontents inadvertently produced by the teaching experience and related commodification of ‘difference’. I argue that the geopolitical context of that commodification is crucial for understanding the local forms and impact of the neoliberal university. The contested standing of gender studies in the Czech Republic, which has been shown to stem in part from the post-1989 developments, intersects with the reform of the Czech science system. By exploring how this setting affects the micro-level of class dynamics and lesson content I show that there is a need to study the repercussions of the neoliberal university as geopolitically located. nn

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50401 - Sociology

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Gender a výzkum / Gender and Research

ISSN

2570-6578

e-ISSN

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Volume of the periodical

18

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

23

Pages from-to

154-177

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85033478072