Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68378025%3A_____%2F22%3A00565151" target="_blank" >RIV/68378025:_____/22:00565151 - isvavai.cz</a>
Result on the web
<a href="https://www.cogitatiopress.com/mediaandcommunication/article/view/5736" target="_blank" >https://www.cogitatiopress.com/mediaandcommunication/article/view/5736</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.17645/mac.v10i4.5736" target="_blank" >10.17645/mac.v10i4.5736</a>
Alternative languages
Result language
angličtina
Original language name
Politicisation of the Domestic: Populist Narratives About Covid-19 Among Influencers
Original language description
The article analyses the proliferation of narratives about Covid-19 as an orchestrated political event among female lifestyle influencers on Czech Instagram. As the Covid-19 pandemic turned even the most basic everyday activities into politically loaded questions, the boundaries between lifestyle, domestic, and political content posted by influencers became increasingly blurred. The article explores this process of “politicisation of the domestic” with a focus on (a) the gendered character of influencer communities on Instagram, (b) the process of authority building within the newly politicised and gendered spaces, and (c) the post-socialist socio-political context of the Czech Republic that frames current political events by symbolic references to a totalitarian past. Empirically, the article builds on data collected using digital ethnography and ethnographic content analysis of selected Czech female lifestyle influencers’ Instagram profiles.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50404 - Anthropology, ethnology
Result continuities
Project
<a href="/en/project/LX22NPO5101" target="_blank" >LX22NPO5101: The National Institute for Research on the Socioeconomic Impact of Diseases and Systemic Risks</a><br>
Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Media and Communication
ISSN
2183-2439
e-ISSN
2183-2439
Volume of the periodical
10
Issue of the periodical within the volume
4
Country of publishing house
PT - PORTUGAL
Number of pages
11
Pages from-to
180-190
UT code for WoS article
000946294100008
EID of the result in the Scopus database
2-s2.0-85143202858