Printer as Publisher. The Photomechanical Reproductions of V. Neubert & Sons across Print Media.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68378033%3A_____%2F24%3A00602348" target="_blank" >RIV/68378033:_____/24:00602348 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Printer as Publisher. The Photomechanical Reproductions of V. Neubert & Sons across Print Media.
Original language description
In interwar Czechoslovakia, the printing and publishing concern V. Neubert & Sons emerged as a prominent cultural actor encompassing both specialized and general print media. The company printed and/or edited periodicals, books, maps, guidebooks, company catalogues, and advertising brochures. To showcase its commercial offer and the superior quality of its rotogravure printing process, Neubert also published the popular illustrated magazine Pestrý týden (Colorful Week) from 1926 to 1945. This paper focuses on the illustrations in Pestrý týden and places them in the context of Neubert’s broader production of ‘ink and paper’ materials. The various affiliations that occur within this network of photomechanical reproductions reveal that Neubert’s activities determined part of the visual content of the magazine. These transmedial circulations of images were driven by various strategies – commercial interests, educational aims, and popularization of Czech art and photography –, all of which are linked to the nationalist sentiment that fueled Neubert’s enterprise from the outset, and his belief that beautifully printed photographs were Czechoslovakia’s best calling card.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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