Exact Approach to Market Segments Determination
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F10%3A00172900" target="_blank" >RIV/68407700:21230/10:00172900 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Exact Approach to Market Segments Determination
Original language description
Author discuses questions to be considered when analyzing marketing questionnaires data in order to identify and describe segments on a target market. Fundamentals of market segmentation are concluded including possible market preference variants first.Marketing questionnaires and their results are mentioned as an important input for market segmentation, highlighting an impact of criteria interpretation to clustering methods. Paper results in a formulation of a general method scheme and suggested approaches for particular tasks solution. It concludes actual research results as well as expected roadmap to define this method to extent allowing its software implementation for practical usage in manufacturing and trading companies.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
Z - Vyzkumny zamer (s odkazem do CEZ)
Others
Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
POSTER 2010 - Proceedings of the 14th International Conference on Electrical Engineering
ISBN
978-80-01-04544-2
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
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Publisher name
ČVUT v Praze, FEL
Place of publication
Praha
Event location
Praha
Event date
May 6, 2010
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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