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I4Tracking - Eye Tracking and Pupillometer in Marketing Studies

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F11%3A00184655" target="_blank" >RIV/68407700:21230/11:00184655 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    I4Tracking - Eye Tracking and Pupillometer in Marketing Studies

  • Original language description

    Vision is among the most powerful sources of information provided by human senses. As much as 70 percent of stimuli come from the eyes and eye movements following the object of interest. The task of tracking eye movements in dependence on a visual stimulus is useful primarily in medical diagnosis and therapy, followed by scientific research and industry. The eye camera - the system I4Control(R) is a modern technical product enabling tracking eye movements and measuring of the size of the pupil. The supplementary computer application, I4Tracking(R), stimulates such movements visually, records them and evaluates the data collected.

  • Czech name

  • Czech description

Classification

  • Type

    O - Miscellaneous

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2011

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů