I4Tracking - Eye Tracking and Pupillometer in Marketing Studies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F11%3A00184655" target="_blank" >RIV/68407700:21230/11:00184655 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
I4Tracking - Eye Tracking and Pupillometer in Marketing Studies
Original language description
Vision is among the most powerful sources of information provided by human senses. As much as 70 percent of stimuli come from the eyes and eye movements following the object of interest. The task of tracking eye movements in dependence on a visual stimulus is useful primarily in medical diagnosis and therapy, followed by scientific research and industry. The eye camera - the system I4Control(R) is a modern technical product enabling tracking eye movements and measuring of the size of the pupil. The supplementary computer application, I4Tracking(R), stimulates such movements visually, records them and evaluates the data collected.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů