Innovative Technologies in Marketing Studies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F11%3A00185005" target="_blank" >RIV/68407700:21230/11:00185005 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Innovative Technologies in Marketing Studies
Original language description
The aim of this paper is to present new and innovative attitudes to the evaluating methods used in marketing studies. The paper deals with new possibilities offered by recent development of information technologies. The poster will introduce Eye Trackingand it's practical application using technology developed in cooperation with Dept. of Cybernetics. Also a Pupilometry as an extension of Eye Tracking will be in the scope of this poster.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
POSTER 2011 - 15th International Student Conference on Electrical Engineering
ISBN
978-80-01-04806-1
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
1-5
Publisher name
ČVUT, Fakulta elektrotechnická
Place of publication
Praha
Event location
Prague
Event date
May 12, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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