Customer Lifetime Value in B2B Markets: Theory and Practice in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F17%3A00308360" target="_blank" >RIV/68407700:21230/17:00308360 - isvavai.cz</a>
Result on the web
<a href="http://www.ccsenet.org/journal/index.php/ijbm/issue/view/1768" target="_blank" >http://www.ccsenet.org/journal/index.php/ijbm/issue/view/1768</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5539/ijbm.v12n2p47" target="_blank" >10.5539/ijbm.v12n2p47</a>
Alternative languages
Result language
angličtina
Original language name
Customer Lifetime Value in B2B Markets: Theory and Practice in the Czech Republic
Original language description
The aim of this article is following the basic theoretical background focused on the customer lifetime value to analyze secondary sources on this issue for B2B markets in the Czech Republic. Furthermore, to provide first findings from the ongoing research in the segment of small and medium-size companies operating in the information technology market in the Czech Republic.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Business and Management
ISSN
1833-3850
e-ISSN
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Volume of the periodical
12
Issue of the periodical within the volume
2
Country of publishing house
CA - CANADA
Number of pages
9
Pages from-to
47-55
UT code for WoS article
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EID of the result in the Scopus database
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