Advertising presentation of household electrical appliances in the Czechoslovak press in the 1930s
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F24%3A00375202" target="_blank" >RIV/68407700:21230/24:00375202 - isvavai.cz</a>
Result on the web
<a href="https://poster.fel.cvut.cz/poster2024/" target="_blank" >https://poster.fel.cvut.cz/poster2024/</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Advertising presentation of household electrical appliances in the Czechoslovak press in the 1930s
Original language description
The paper aims to analyze the state of advertising promotion of household electrical appliances in the Czechoslovak press in the 1930s. It will present the production possibilities of the Czechoslovak electrotechnical industry, the state of electrification, and the resulting consumer possibilities, as well as the role of the Czechoslovak Electrotechnical Association in controlling the production and promotion of appliances. The main part will be a quantitative and qualitative analysis of contemporary advertisements in four selected magazines. It will also include a study of the marketing of domestic electrical appliances within the broader context of research into the social aspects of electrification in the first half of the 20th century.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
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OECD FORD branch
60301 - Philosophy, History and Philosophy of science and technology
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů