NEW TECHNOLOGICAL TRENDS AND THE GAMBLING INDUSTRY

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F11%3A00181386" target="_blank" >RIV/68407700:21260/11:00181386 - isvavai.cz</a>

Alternative codes found

RIV/68407700:21260/11:00190313 RIV/68407700:21260/11:00189381

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

NEW TECHNOLOGICAL TRENDS AND THE GAMBLING INDUSTRY

Original language description

Gambling industry is a very specific and therefore interesting part of the overall market. From the business and especially marketing point of view we can study various topics starting with the history ofthe industry. From the consumer´s view we can lookat behavior of the players, motivation to play,personalities of the players or the problem of pathological gambling. From the business point ofview we can study market situation on different markets with different legislation frame or marketing strategies and tactics of the companies that areactive in the this industry in different states.The new technological trends and forecasts are included.

Czech name

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Czech description

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Type

B - Specialist book

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2011

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-3-8443-8908-1

Number of pages

120

Publisher name

Lambert Academic Publishing

Place of publication

Saarbrücken

UT code for WoS book

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