Online Marketing Campaign Proposal for the SmartWings Company

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F15%3A00226677" target="_blank" >RIV/68407700:21260/15:00226677 - isvavai.cz</a>

Result on the web

<a href="http://exclusiveejournal.sk/1-2015/5-tuma.pdf" target="_blank" >http://exclusiveejournal.sk/1-2015/5-tuma.pdf</a>

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

Online Marketing Campaign Proposal for the SmartWings Company

Original language description

Various online marketing tools are put into practice by major companies and are also gaining importance among the marketing strategies that are nowadays being used by airlines. This document provides a brief analysis of airline online strategies providescorrect approaches that the air carrier should take in order to become competent online and outlines an optimized online strategy for the Czech low - cost airline SmartWings.

Czech name

—

Czech description

—

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

JU - Aeronautics, aerodynamics, aeroplanes

OECD FORD branch

—

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

eXclusive e-JOURNAL

ISSN

1339-4509

e-ISSN

—

Volume of the periodical

3

Issue of the periodical within the volume

1

Country of publishing house

SK - SLOVAKIA

Number of pages

9

Pages from-to

—

UT code for WoS article

—

EID of the result in the Scopus database

—