Marketing Communication Related to Carrier-Customer Relationship in Emergency Situations
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21260%2F17%3A00315418" target="_blank" >RIV/68407700:21260/17:00315418 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing Communication Related to Carrier-Customer Relationship in Emergency Situations
Original language description
Paper deals with the emergency transport in terms of marketing communications. It focuses on communication related to carrier – customer relationship and provides examples of usable communication channels. It briefly describes the basic types of emergency situations in traffic and defines them for basic communication objectives and in the context of this touches upon topics of measuring the effectiveness of communication.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Risks of Processes and their Management
ISBN
978-80-01-06186-2
Number of pages of the result
19
Pages from-to
133-151
Number of pages of the book
295
Publisher name
České vysoké učení technické v Praze, Fakulta dopravní
Place of publication
Praha
UT code for WoS chapter
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