METHODOLOGY FOR MEASURING THE POTENTIAL OF A TOURISM DESTINATION IN RELATION TO SUSTAINABLE LOCAL TOURISM PRODUCT DEVELOPMENT

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F24%3A00374226" target="_blank" >RIV/68407700:21630/24:00374226 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.14311/APP.2024.46.0094" target="_blank" >https://doi.org/10.14311/APP.2024.46.0094</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.14311/APP.2024.46.0094" target="_blank" >10.14311/APP.2024.46.0094</a>

Result language
angličtina
Original language name
METHODOLOGY FOR MEASURING THE POTENTIAL OF A TOURISM DESTINATION IN RELATION TO SUSTAINABLE LOCAL TOURISM PRODUCT DEVELOPMENT
Original language description
Tourism is very strongly associated with the potential of the area, including the society, in which the tourism activities take place. This potential is often fragmented and it depends on the skills of local actors, stakeholders, and tourism management structures to discover and connect it effectively. And it does not matter whether the potential is tangible or intangible, natural or cultural. The potential of each territory is unique and needs to be summarized, measured, evaluated, and categorized for its effective and sustainable use. This article presents the first part of a methodology for the creation of a local tourism product focusing on the measurement of potential. The methods used in this process are based on decision analysis and process management methods. The methodology is addressed to all tourism actors in each destination, in particular managers of destination management organizations, local authorities, or other initiating entities. The Ministry of Regional Development certified the Methodology for the creation of a local tourism product and recommended its use to municipalities and tourism destinations.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Regional Development Between Theory and Practice - Regional Development as Part of Europe's Sustainable Transformation
ISBN
978-80-01-07276-9
ISSN
2336-5382
e-ISSN
2336-5382
Number of pages
7
Pages from-to
94-100
Publisher name
České vysoké učení technické v Praze
Place of publication
Praha
Event location
Prague
Event date
Jun 1, 2023
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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