Zlin Spa and Health Resort
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F09%3A63508441" target="_blank" >RIV/70883521:28120/09:63508441 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Zlin Spa and Health Resort
Original language description
An idea of health resort marketing in Zlin Region was discovered during a week schedule planning for Barum Rally Zlin. This Rally is the biggest motor undertaking in Czech Republic, with 200 thousand visitors every year. But they are coming for just 3 days, the event duration. Barum Rally organizers, in cooperation with Thomas Bata University in Zlin, Faculty of Management and Economics decided to form a project ?Rally Weekk?, to exploit the 3 days event tourist potential to a broader Region advantage.A PROGRAM, leading the tourists to spend more days there, one week or more. This PROGRAM shall be developed, serving different local regions.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Sborník příspěvků z Mezinárodního kolokvia a odborných seminářů TECHNÉ OSTRAVA 2009
ISBN
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ISSN
1216-8808
e-ISSN
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Number of pages
4
Pages from-to
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Publisher name
DK POKLAD
Place of publication
Ostrava Poruba
Event location
Ostrava
Event date
Oct 21, 2009
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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