Strategies for building brands for competitive advantage in Small and Medium Enterprises (SME?S) in Ghana

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F10%3A63509680" target="_blank" >RIV/70883521:28120/10:63509680 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Strategies for building brands for competitive advantage in Small and Medium Enterprises (SME?S) in Ghana
Original language description
Brand management in small and medium-sized enterprises (SMEs) is an area of study that is still at the developing stage. Most studies in brand management are based only on multinationals at the expense of SMEs. SMEs contribute to the growth and development of the economy of many countries especially developing countries. In spite of challenges, Small and Medium Enterprises (SMEs) in Ghana are flourishing and have become important in the economic development of the country. However, the concept of brandbuilding has not gained enough attention from SMEs. Building brands for SMEs is important because it aids in the marketing of its products or services to buyers. This paper analyses strategies that can help in building brands in SMEs in Ghana in order tomake them competitive both inside and outside the country.
Czech name
—
Czech description
—

Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Zborník z medzinárodnej vedeckej konferencie Poprad
ISBN
978-80-557-0003-8
ISSN
—
e-ISSN
—
Number of pages
9
Pages from-to
—
Publisher name
Univerzita Mateja Bela v Banskej Bystrici
Place of publication
Banská Bystrica
Event location
Poprad
Event date
Jan 1, 2010
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)