Communications Management: Media as a Partner or Threat for MNCs

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A00001028" target="_blank" >RIV/70883521:28120/11:00001028 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Communications Management: Media as a Partner or Threat for MNCs
Original language description
The principal aim of this paper is to investigate a role of media in relation to the multinational corporations and to examine possibilities how MNCs can drive a positive or negative influence of media to gain the overall success by themselves. Media have become the important element and the inherent part of communication process outside or inside of MNC organizations. As a significant partner, media are able to influence the effective building of contact networks with groups of MNC interest within a very short time period. Simultaneously, they attract attention of public generally and are able to change the conduct and the attitudes of individuals toward to MNC. This paper reflects the need to explore and describe in brief, what is MNC awareness aboutthe potential risks of negative publicity effects that might arise. The pilot survey was focused on the following research questions: How media undermine the MNC image? What direct consequences can evocate the negative publicity in media
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 16th International Business Information Management Association Conference
ISBN
978-0-9821489-5-2
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
900-909
Publisher name
International Business Information Management Association
Place of publication
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Event location
Kuala Lumpur
Event date
Jun 29, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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