Marketing as an Efficiency Tool for Health Care Institutions

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A00001044" target="_blank" >RIV/70883521:28120/11:00001044 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing as an Efficiency Tool for Health Care Institutions
Original language description
The importance of marketing in health care is increasing within the context of planned restructuring of health services in the Czech Republic and privatization of hospitals. While it is possible to apply marketing axioms even to this sphere, it is necessary to consider several specific features. Standard rules of supply and demand are difficult to apply to the market of health services. The main reason is that supply is determined by the number of medical facilities in given area, specific structure ofthese facilities, number of physicians, the options of medical treatment which are dependent on the equipment available, possibilities to perform certain medical interventions, but also by the general approach of the state, health insurance companies andthe citizens towards health care. The aim of the paper is to present the results of research concerning the level of using marketing in health services within the Czech Republic and to determine essential areas of development of marketin
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 5th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice
ISBN
978-80-7454-020-2
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
447-457
Publisher name
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Place of publication
Zlín
Event location
Zlín
Event date
Apr 28, 2012
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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