Rationality and utility in decision-making process of purchase in relation to sustainable development

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43866333" target="_blank" >RIV/70883521:28120/11:43866333 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Rationality and utility in decision-making process of purchase in relation to sustainable development
Original language description
Economics and ethics has become during recent years a very much discussed topic. Some economists argue that ethics has no place in business and business should be only about money. We all were witnesses of a Global crisis, which showed us the evidence ofthe lack of ethics in the corporate environment, public sector and among consumers (customers). Is business really about business, money and all measurable values only? In this article I will try to explain, why ethics is necessary in business and explain the development in the relationship between utility and rationality in business. Companies should monitor the development of society especially, when the end consumer has much more decision making power than ever before and reforms his decision-makingpreferences. The article points out the lack of focus on business issues of corporate social responsibility and demonstrates the potential to gain the attention of end-consumers and gain loyalty. This article aims to describe the relatio
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 16th International Business Information Management Association Conference
ISBN
978-0-9821489-5-2
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
1122 - 1126
Publisher name
International Business Information Management Association
Place of publication
Kuala Lumpur, Malaysia
Event location
Kuala Lumpur, Malaysia
Event date
Jun 29, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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