All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”
EN
ČeštinaEnglish

AN OVERVIEW OF THE THEORY OF MICROECONOMICS (CONSUMER BEHAVIOUR AND MARKET STRUCTURES) IN FAST FOOD MARKETING

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43866679" target="_blank" >RIV/70883521:28120/11:43866679 - isvavai.cz</a>

  • Result on the web

    —

  • DOI - Digital Object Identifier

    —

Alternative languages

  • Result language

    angličtina

  • Original language name

    AN OVERVIEW OF THE THEORY OF MICROECONOMICS (CONSUMER BEHAVIOUR AND MARKET STRUCTURES) IN FAST FOOD MARKETING

  • Original language description

    This paper provides an overview of the application of microeconomic theories in fast food marketing. The aim is to bring out the interrelationship between marketing and microeconomics with respect to the fast food industry. The paper examines some conceptual and theoretical tools that will enhance the marketing practices of managers in the fast food industry. Hence, the marketing aspects of international fast food firms are analyzed within the framework of the concept of consumer behaviour and monopolistic market structures. The paper further analyzes the market structures and its implications on the profit, cost and revenue of fast food firms. The concluding part of this paper brings out the marketing implications of the theory of consumer behaviour and market structures and also describes the strategies that firms in a monopolistic market can use to increase their bottom line, become competitive and increase their market share.

  • Czech name

    —

  • Czech description

    —

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

    —

Result continuities

  • Project

    —

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2011

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Ekonomika a management

  • ISSN

    1802-8470

  • e-ISSN

    —

  • Volume of the periodical

    2011

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    14

  • Pages from-to

    75-88

  • UT code for WoS article

    —

  • EID of the result in the Scopus database

    —

Similar results(10)

The theory of consumer behaviour in fast food marketing: strategies for competitive advantageConsumer Behaviour and Branding: Perspectives from the Fast Food Industry in Different MarketsMarket structures of fast food industry within the context of the firms competitiveness.