An Ethical Framework of the Social Marketing
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43867454" target="_blank" >RIV/70883521:28120/11:43867454 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
An Ethical Framework of the Social Marketing
Original language description
Marketing communication especially commercial advertising changes lifestyle of final consumers. Therefore it is necessary to develop potential of social marketing. Unfortunately there are some problems of ethical character. The main goal of this articleis describe and analyzing prime area of the ethical problems in the field of social marketing. Consequently in this paper will be characterized and explained an ethical framework of the Social Marketing.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky
ISBN
978-80-7454-013-4
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
1-9
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 12, 2011
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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