All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

An Ethical Framework of the Social Marketing

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A43867454" target="_blank" >RIV/70883521:28120/11:43867454 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    An Ethical Framework of the Social Marketing

  • Original language description

    Marketing communication especially commercial advertising changes lifestyle of final consumers. Therefore it is necessary to develop potential of social marketing. Unfortunately there are some problems of ethical character. The main goal of this articleis describe and analyzing prime area of the ethical problems in the field of social marketing. Consequently in this paper will be characterized and explained an ethical framework of the Social Marketing.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2011

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky

  • ISBN

    978-80-7454-013-4

  • ISSN

  • e-ISSN

  • Number of pages

    9

  • Pages from-to

    1-9

  • Publisher name

    Univerzita Tomáše Bati ve Zlíně

  • Place of publication

    Zlín

  • Event location

    Zlín

  • Event date

    Apr 12, 2011

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article