The Conspicuous Consumption and the Visibility of Consumer Behavior: Special Reference to Low middle Income and Poor in Jaffna, Sri Lanka
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F12%3A43867940" target="_blank" >RIV/70883521:28120/12:43867940 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Conspicuous Consumption and the Visibility of Consumer Behavior: Special Reference to Low middle Income and Poor in Jaffna, Sri Lanka
Original language description
Jaffna, Sri Lanka is experiencing major shifts in her socio-cultural structure during the last ten years, especially post war. With increased penetration of electronic media, affordable home entertainment systems, cinema, and the internet, consumers areopening up to the great outside world. The developed worlds are constantly creating reality for the consumers. This is not different in case of Jaffna. After having finished civil war, people in Jaffna are more enthusiastic to imitate others because of seeking social status and they Strive to show the impression that they are better off than before. The main objectives of the present study were to find out the significant determinants for conspicuous consumption and size of that between male and femaleand to what extend poor tend to display their conspicuous consumption in a society. The results bring to light the fact that income is main determinant of the amount to be allocated but sex and age have insignificant impact on the amount
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Conference on Economics marketing and Management ICEMM
ISBN
978-981-07-1080-4
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
167-174
Publisher name
Thomson Reuters ISI, EBSCO proceeding
Place of publication
Hong Kong
Event location
Hong KOng
Event date
Jan 5, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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