An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 ? 1942.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F12%3A43868629" target="_blank" >RIV/70883521:28120/12:43868629 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 ? 1942.
Original language description
The Baťa company Inc. belonged among the biggest shoe-making companies in the world in the 1930´s. Its success did not lie only in the number of pairs of shoes sold but especially in a worked out and detailed Corporate social responsibility (CSR). Its integral part was marketing cooperation focused on preventive care about the health of its employees. The quality of physical and mental health is known to influence significantly the quality of employees´ work performance. The Baťa Company Inc. invested great financial resources into support of marketing communication focused on health prevention. Our research is aimed at carrying out an analysis of historical documents, especially the weekly press published by the company Baťa for its employees and inhabitants of the town of Zlín in years 1932 ? 1942.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 19th IBIMA Conference on Inovation Vision 2020: stainable Growth, Entrepreneurship, and Economic Development
ISBN
978-0-9821489-8-3
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
750-759
Publisher name
IBIMA Publishing
Place of publication
Barcelona
Event location
Barcelona
Event date
Feb 12, 2012
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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