Marketing Communication Management Level as a Healthcare Organizations Competitiveness Tool
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43869701" target="_blank" >RIV/70883521:28120/13:43869701 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing Communication Management Level as a Healthcare Organizations Competitiveness Tool
Original language description
The importance of marketing communications in health care is increasing within the context of competitiveness. Even though hospitals are often merely passive recipients of patients, more and more hospitals realize that a patient may choose a hospital where he/she will be treated and so the competitive pressure on the services quality, communication standards and approach of hospital staff to clients is increasing. The Czech Republic's vision lies also in privatizing and restructuring of hospitals, whichwould affect not only the business management of healthcare organization, but also significantly affect the general management of the organization. A hospital would become a regular part of the market and marketing management would become a competitiveness tool. The aim of the article is to present individual healthcare systems, define the marketing communication role in hospital management, present marketing communication as an important competitiveness tool of healthcare organizations
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Mathematical Models and Methods in Applied Science
ISSN
1998-0140
e-ISSN
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Volume of the periodical
7
Issue of the periodical within the volume
4
Country of publishing house
GB - UNITED KINGDOM
Number of pages
10
Pages from-to
452-461
UT code for WoS article
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EID of the result in the Scopus database
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