Advertising Agencies Employ Quality Graduates To Enhance Their Performance

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F13%3A43870711" target="_blank" >RIV/70883521:28120/13:43870711 - isvavai.cz</a>
Result on the web
<a href="http://www.ufu.utb.cz/sbornik/proceedings2013.pdf" target="_blank" >http://www.ufu.utb.cz/sbornik/proceedings2013.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Advertising Agencies Employ Quality Graduates To Enhance Their Performance
Original language description
The aim of this paper is to analyze the professional aspirations of potential future employees of advertising agencies in the time of high-school and university studies. In a period of economic recession clients of advertising agencies as a first generally reduce the financial investment in advertising, which has negatively impact on the management of advertising agencies. The starting point may be employing creative graduates who are according to the research work in the advertising industry keen interest and are often cheaper workforce, which help to enhance performance of advertising agencies. Paper is based on extensive primary research in the segment of high-school students from throughout the Czech Republic (1628 respondents, of which 228, so 14%, would like to work after the completion of its studies in an advertising agency). The second primary research was carried out at the same time too with the students of one university (338 students for Bachelor studies in the Faculty of
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 6th International Scientific Conference Finance and the performance of firms in science, education, and practice
ISBN
978-80-7454-246-6
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
707-717
Publisher name
Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Place of publication
Zlín
Event location
Zlín
Event date
Apr 25, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000329435800060

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