Transforming rules of sustainable green economies to tap the untapped

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43871619" target="_blank" >RIV/70883521:28120/14:43871619 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Transforming rules of sustainable green economies to tap the untapped
Original language description
The buzz word is Green economies which is aligned to ?Going Green philosophy? and sustainable development among the firms and market practitioners. It drives many firms to adopt the Green practices and to look for ways that differentiate one edge over the other. The green marketing does not follow the rule of consumer marketing. Therefore, it is necessary to reevaluate and to formulate a new paradigm requiring new strategies with a holistic point of view. This paper will review the conceptual and empirical literature to examine the underlying rules that will transform the Eco business efficiently and effectively. The outcome of the paper will address to form a conceptual framework on the effective running for transforming the sustainability factor in the global context to achieve green growth and highlight its growing importance in the world for green economies
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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