How brand-oriented culture and entrepreneurial orientation influence financial services SMEs financial performance?An empirical study

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43873101" target="_blank" >RIV/70883521:28120/15:43873101 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
How brand-oriented culture and entrepreneurial orientation influence financial services SMEs financial performance?An empirical study
Original language description
This paper is aimed at examining the interplay between brand-oriented culture, entrepreneurial orientation, workforce motivation and the financial performance of SMEs in a selected services sector, that of the financial services industry and in the context of a Sub-Saharan African economy. The contributions of this article to the fledgling SMEs marketing literature are threefold. First, we show that a brand-oriented culture is positively associated with a service-oriented enterprise financial performance. Second, we provide empirical support that workforce motivation is a direct antecedent of both entrepreneurial orientation and financial performance of this set of service-oriented SMEs. Third, we show that the complementarity of brand-oriented cultureand entrepreneurial orientation is a key predictor of SMEs financial performance. Our study equally shows that in terms of relative strength, the complementary effect of brand-oriented culture and entrepreneurial orientation exceeds the
Czech name
—
Czech description
—

Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 7th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice
ISBN
978-80-7454-476-7
ISSN
—
e-ISSN
—
Number of pages
10
Pages from-to
1123-1132
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 23, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—

Similar results(10)