Exploring the Impact of Physical Surroundings of the Automobile Workshops on Customer Loyalty: with evidence from Sri Lanka

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F15%3A43874000" target="_blank" >RIV/70883521:28120/15:43874000 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Exploring the Impact of Physical Surroundings of the Automobile Workshops on Customer Loyalty: with evidence from Sri Lanka
Original language description
The physical environment of service encounters has special ability to influence on consumer behaviours and to create an image towards service businesses. Even though role of physical evidences of service marketing has been addressed by previous researchers in most common service industries, very few researchers have extended their studies towards automobile service providers. Hence, in this study, researchers attempted to investigate on the impact of physical environment on customer loyalty in automobile workshops in Sri Lanka. The physical surroundings were operationalized into three aspects and four hypotheses were formulated to determine the relationship among key constructs in the research model. Survey method was used to gather primary data from selected vehicle users in Colombo, Sri Lanka. Facility interior become most important dimensions of physical arrangements. Finally researchers have emphasized some implications to marketers of automotive service industry to develop their p
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Znalosti pro tržní praxi 2015: Ženy - podnikatelky v minulosti a současnosti
ISBN
978-80-87533-12-3
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
265-274
Publisher name
Societas Scientiarum Olomoucensis II
Place of publication
Olomouc
Event location
Olomouc
Event date
Sep 10, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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