RETHINKING MISSION ON THE BASIS OF DEEPER UNDERSTANDING OF FIRM'S PURPOSE

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874685" target="_blank" >RIV/70883521:28120/16:43874685 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

čeština

Original language name

PROCES FORMOVÁNÍ POSLÁNÍ NA ZÁKLADĚ HLUBŠÍHO POCHOPENÍ FIREMNÍHO ÚČELU

Original language description

Economy divided into a profitable and non-profit sector comes from the basic assumption that there are two types of organizations. Non-profit sector consists of organizations whose purpose is to solute social problems, while profitable sector is formed by enterprises whose purpose is to make money. The roots of this assumption lie in economic theories. In management theory there are also alternative views on the purpose of enterprises. The most famous is the hypothesis regarding the maximization of market value which reflects the economic model. Nowadays, however, it is growing interest in the social model that defines enterprises as social systems whose purpose is to serve society. The analysis of the theoretical attitudes revealed that profit or market value is not a sufficient response to what is the purpose of business organizations. Enterprises are instruments of society that satisfy different stakeholders. They are, like other organizations, set up in order to bring benefit to their environment. This benefit is formulated into a mission that represents the identity of the companies to all stakeholders. The mission is the intersection of society's needs and abilities of the company. Responsible companies therefore fulfilled their mission so that satisfy the needs of the market based on their competencies.

Czech name

PROCES FORMOVÁNÍ POSLÁNÍ NA ZÁKLADĚ HLUBŠÍHO POCHOPENÍ FIREMNÍHO ÚČELU

Czech description

Economy divided into a profitable and non-profit sector comes from the basic assumption that there are two types of organizations. Non-profit sector consists of organizations whose purpose is to solute social problems, while profitable sector is formed by enterprises whose purpose is to make money. The roots of this assumption lie in economic theories. In management theory there are also alternative views on the purpose of enterprises. The most famous is the hypothesis regarding the maximization of market value which reflects the economic model. Nowadays, however, it is growing interest in the social model that defines enterprises as social systems whose purpose is to serve society. The analysis of the theoretical attitudes revealed that profit or market value is not a sufficient response to what is the purpose of business organizations. Enterprises are instruments of society that satisfy different stakeholders. They are, like other organizations, set up in order to bring benefit to their environment. This benefit is formulated into a mission that represents the identity of the companies to all stakeholders. The mission is the intersection of society's needs and abilities of the company. Responsible companies therefore fulfilled their mission so that satisfy the needs of the market based on their competencies.

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration

ISSN

1211-555X

e-ISSN

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Volume of the periodical

2016

Issue of the periodical within the volume

38

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

12

Pages from-to

129-141

UT code for WoS article

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EID of the result in the Scopus database

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