APPLICATION OF DESTINATION MANAGEMENT FOR ROŽNOV BREWERY AND ROŽNOV BEER SPA PRODUCTIVITY INCREASE

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F17%3A63517779" target="_blank" >RIV/70883521:28120/17:63517779 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
APPLICATION OF DESTINATION MANAGEMENT FOR ROŽNOV BREWERY AND ROŽNOV BEER SPA PRODUCTIVITY INCREASE
Original language description
This case study demonstrates results of a good practice for performance improvement of a brewery. After a demanding recondition, the Rožnov brewery and Rožnov beer spa were re-established in 2010. In terms of the bathing resort sector, a unique approach towards clients is provided. On the premises there is a beer spa, a sea spa, and a children’s spa. Though part of a former malt house has been converted into accommodations, its capacity is insufficient; to meet demand, they collaborate with five local hotels. Thanks to the brewery and spa’s collaboration with a national transport carrier, their visitors are provided concessionary fare. Thus, Rožnov brewery and Rožnov beer spa are becoming the most important entity for destination management in the microregion. The network of tourist industry entities that is being created increases the performance rate not only of the brewery introduced, but of the whole microregion.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
PROCEEDINGS OF THE 4th INTERNATIONAL CONFERENCE ON FINANCE AND ECONOMICS
ISBN
978-80-87990-11-7
ISSN
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e-ISSN
neuvedeno
Number of pages
9
Pages from-to
376-384
Publisher name
Melandrium
Place of publication
Slaný
Event location
Ho Chi Minh City
Event date
Sep 21, 2017
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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