THE CONTRIBUTION OF GUEST ONLINE REVIEWS ON UPSCALE HOTELS TO SUSTAINABLE TOURISM

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63519301" target="_blank" >RIV/70883521:28120/18:63519301 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

THE CONTRIBUTION OF GUEST ONLINE REVIEWS ON UPSCALE HOTELS TO SUSTAINABLE TOURISM

Original language description

The study aims to enhance the contribution of guest reviews which can improve level of sustainable management on hotel and tourism regarding advanced Internet usage. The critical role of guest online reviews in the context of increasing hotel purchase probabilities and maintaining sustainable tourism has been investigated by many authors in different regions of the world, but less likely been discovered in Viet Nam. The study designs mainly quantitative with confirmatory analysis that is supported by mixed methods. The questionnaire is delivered to 384 valid samples who are associated in hotel and tourism profession. The majority of the research has been focused on the participant’ benefits, led to the guest’ intention over the online reviews on the Trip Advisor.com particularly on the high-class hotels. The finding shows that the level of customer satisfaction towards guest online reviews is positively comprised from perceiving service quality including information provided by guest online feedback, the length and speed of management response and customer cognition of making decision process in the online platform. The study’ outcome provides its originality value to the tourism and hotel service industry especially the venue’s performance and activities in the Internet towards the young and well educated customers. The recommendations for fostering luxury hotel management and managing sustainable tourism are made able to transfer to both developed and developing countries that adopt guest reviews on online platform. The implication and limitation of research are also provided to hotel and tourism industry for future application.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings of the 5th International Conference on Finance and Economics

ISBN

978-80-7454-767-6

ISSN

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e-ISSN

neuvedeno

Number of pages

22

Pages from-to

488-510

Publisher name

Fakulta managementu a ekonomiky, UTB ve Zlíně

Place of publication

Zlín

Event location

Ho Chi Minh City

Event date

Sep 20, 2018

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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