SOCIAL MEDIA: NEW CHANNEL OF INTERNAL COMMUNICATION FOR EMPLOYEE ENGAGEMENT?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63519303" target="_blank" >RIV/70883521:28120/18:63519303 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
SOCIAL MEDIA: NEW CHANNEL OF INTERNAL COMMUNICATION FOR EMPLOYEE ENGAGEMENT?
Original language description
This paper aims to fill the gap in the literature review of internal communication and employee engagement in the age of social media and then, proposes a conceptual model of using social media channel in internal communication for enhancing employee engagement. Qualitative methodology is adopted by reviewing and analysing research papers related to the following terms: “social media”, “internal communication”, and “employee engagement”. The result of this study is the conceptual model based on three hypotheses, including social media usage on employee engagement directly and indirectly through mediating variable “perceived organizational support”. This positive result intends to encourage managers and employers to allowing using social media among employees as an internal communication tool. However, regarding the reliability, it is essential to collect data and do empirical research based on this model.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
14th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-730-0
ISSN
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e-ISSN
neuvedeno
Number of pages
10
Pages from-to
177-187
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 25, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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