The Relationship Between Website Design and Positive EWOM Intention: Testing Mediator and Moderator Effect
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521025" target="_blank" >RIV/70883521:28120/18:63521025 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.3846/jbem.18.5690" target="_blank" >http://dx.doi.org/10.3846/jbem.18.5690</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.3846/jbem.18.5690" target="_blank" >10.3846/jbem.18.5690</a>
Alternative languages
Result language
angličtina
Original language name
The Relationship Between Website Design and Positive EWOM Intention: Testing Mediator and Moderator Effect
Original language description
Electronic word of mouth (eWOM) has paid attention to the phenomenon of marketing strategy because of the power of online comments to behavioural consequences. The key challenge for scholars and practitioners is to explore why consumers would like to give positive reviews of products and service. However, little empirical research has been conducted on the effect of website design on eWOM intention. The objective of this paper is to investigate the impact of website design (aesthetic and usability) on eWOM intention, which is based on the adoption of the stimulus - organism - response model. To test the hypotheses, the study uses the Partial Least Squares (PLS) to test a total of 290 respondents collected from Taiwanese customers via an online survey. The outcomes show the impact of the website's design on the attitude toward it, which would lead to positive eWOM. The study also provides empirical evidence on the moderating role of online purchasing experience and the mediating effect of attitude toward a website on eWOM intention. Finally, the discussions also show implications and managerial insight for both scholars and marketers.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Business Economics and Management
ISSN
1611-1699
e-ISSN
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Volume of the periodical
19
Issue of the periodical within the volume
2
Country of publishing house
LT - LITHUANIA
Number of pages
17
Pages from-to
382-398
UT code for WoS article
000449475800009
EID of the result in the Scopus database
2-s2.0-85063979576