Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521098" target="_blank" >RIV/70883521:28120/18:63521098 - isvavai.cz</a>

Result on the web

<a href="https://content.sciendo.com/view/journals/mmcks/13/3/article-p1051.xml" target="_blank" >https://content.sciendo.com/view/journals/mmcks/13/3/article-p1051.xml</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/mmcks-2018-0022" target="_blank" >10.2478/mmcks-2018-0022</a>

Result language

angličtina

Original language name

Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

Original language description

The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce platforms, consumers&apos; inclination for used goods have also become complex. This paper investigates other appealing factors beyond price affordability (cost saving) in consumer choice of usable electronic goods. To do this, a consumer preference model was designed to reveal the key factors that drive consumer choices in the used electronic goods market. A case study using an emerging economy (Czech Republic) where used goods outlets are rampant coupled with the propensity for used electronic gadgets. The study adopted a simple random technique geared towards all the regions in the Czech Republic. The aggregate conjoint analysis method was used to model consumer preferences to determine the importance they attach to attributes most considered by consumers in the online used goods transactions. The result indicates that in respect of online purchases of used electronic appliances, a product&apos;s &apos;number of years in use&apos; is the next most important motivating factor after cost saving (price affordability). The study would help give a general insight into consumer preferences in the used electronic goods market.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Management and Marketing

ISSN

1842-0206

e-ISSN

—

Volume of the periodical

13

Issue of the periodical within the volume

3

Country of publishing house

RO - ROMANIA

Number of pages

13

Pages from-to

1051-1063

UT code for WoS article

000448878900003

EID of the result in the Scopus database

2-s2.0-85064888133