Role of Styles of Thinking on Perceived Price Fairness

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521208" target="_blank" >RIV/70883521:28120/18:63521208 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Role of Styles of Thinking on Perceived Price Fairness
Original language description
In recent years, there has been a lot of interest in styles of thinking (holistic versus analytic) as a driver of consumer behaviour. This research would extend the existing price fairness literature by incorporating cognitive factor i.e. styles of thinking, which is predicted to have significant influence on perceived price fairness. When exposed to negative and/or undesirable incident such as price increase, styles of thinking (holistic vs analytic) influences cognitive attribution. Moreover, this cognitive attribution would thereby influence price fairness perceptions. It is important for marketers and managers to understand the influence of cognitive thinking styles on perceived price fairness in order to maintain positive consumer’s perception of price, which can lead to positive outcomes and increase firms’ competitiveness.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Management 2018 Management and The World in Motion, Challenges, Opportunities and Threats
ISBN
978-80-8165-301-8
ISSN
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e-ISSN
neuvedeno
Number of pages
6
Pages from-to
450-455
Publisher name
Prešovská univerzita v Prešove
Place of publication
Prešov
Event location
Starý Smokovec
Event date
Sep 26, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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