LINKEDIN AND ITS IMPACT ON MARKETING STRATEGY IN BUSINESS
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521266" target="_blank" >RIV/70883521:28120/18:63521266 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
LINKEDIN AND ITS IMPACT ON MARKETING STRATEGY IN BUSINESS
Original language description
In a fast growing society and globalisation is enormous competition between small and medium businesses all over the world. The role of social media for all of them is huge and getting bigger every day. Social media plays very big part of life not just for human beings but also companies and their marketing. This article contains couple important information and research, which is part of article, is made in the period of end 2017 and beginning of 2018. (December 2017 – February 2018). Especially structured interview method were used to acknowledge opinion of companies owners and employees about impact of social media activities, business environment along with a questionnaire to examine social media as “daily bread” for many companies. Data of study were gathered by using few questionnaires with of course different type of questions. A descriptive analysis just showed that usage of social media is important for image of company, relationship with customers or even brand. Recommendations are easy to put forward visible social media and use it more visible for business and entrepreneurs as well. Objectives and goals of the selected research are to show small companies and entrepreneurs how to react on social media. What to do for making profit of social media and how to understand, interact and handle LinkedIn as is platform for hiring people for business.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
14th Annual International Bata Conference for Ph.D. Students and Young Researchers
ISBN
978-80-7454-730-0
ISSN
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e-ISSN
neuvedeno
Number of pages
11
Pages from-to
289-299
Publisher name
Fakulta managementu a ekonomiky, UTB ve Zlíně
Place of publication
Zlín
Event location
Zlín
Event date
Apr 25, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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