CUSTOMERS’ CONSTRAINTS TOWARDS ONLINE BANKING TRANSACTION: A LITERATURE REVIEW

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F19%3A63523884" target="_blank" >RIV/70883521:28120/19:63523884 - isvavai.cz</a>

Result on the web

<a href="https://www.ceeol.com/search/article-detail?id=820895" target="_blank" >https://www.ceeol.com/search/article-detail?id=820895</a>

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

CUSTOMERS’ CONSTRAINTS TOWARDS ONLINE BANKING TRANSACTION: A LITERATURE REVIEW

Original language description

The internet and its accompanying technologies regarding the e-bankindustry’s products and services have been diversified in relations to customers’ needsand desires. In spite of improved quality of service delivery on banker-customertransactions facilitated by the increasing levels of adoption and use of newtechnologies, important variables that inhibit customers in their quest to engage insuccessful online banking transactions have been silent in the context of someemerging economies. Against this backdrop, the focus of the study was aimed atreviewing the antecedents and investigating the barriers of internet banking adoptionand acceptance from an emerging economy perspective. Document Analysis (DA) as aresearch technique for executing the general aim of the study was employed. The studypresents and highlights the leading constraints of online banking transaction adoption,notably; Infrastructural constraint, Behavioral Influence, Social Influence, Operating(Transaction) Cost, Perceived Credibility, Performance Expectancy, Effort Expectancy,and Perceived Knowledge were discovered as online banking customers’ constraints.In theory, the study adds up to broaden the scope of internet marketing in bankingfrom the perspectives of consumer behaviour in online banking transactions. Thepractical knowledge will help practitioners and industry players in the bankingfraternity to strategize and repose confidence in customers in their quest to engage inonline banking transactions.

Czech name

—

Czech description

—

Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2019

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Sustainable Development

ISSN

1857-6095

e-ISSN

—

Volume of the periodical

9

Issue of the periodical within the volume

23

Country of publishing house

MK - REPUBLIC OF NORTH MACEDONIA

Number of pages

15

Pages from-to

29-43

UT code for WoS article

—

EID of the result in the Scopus database

—