Does brand matter in shoppers’ decision on used-products? A Review of Empirical Literature
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F19%3A63523996" target="_blank" >RIV/70883521:28120/19:63523996 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Does brand matter in shoppers’ decision on used-products? A Review of Empirical Literature
Original language description
Research background: The growing and widespread of consumers’ retail market- place has been polarized heavily by used-products (second-hand goods). Yet, con- sumers’ income, brand motivations among others to somewhat extent included in determining consumers’ motivation in buying used-products. However, an array of empirical literature on this theme show a varied interpretations regarding the brand attributes (core values) as a variables informing and triggering the buying of used- products. Purpose of article: The paper sought to draw attention to sellers by exploring how brand plays a key role in consumers’ buying decision regarding used-product. Methods: we employed document analysis to review a related published articles from reputable international journal indexed in Scopus, web of science, and sci- ence direct data base for this study. Findings & Value added: Findings show that, attributes of brand including not limited to brand loyalty, brand experience, brand image, brand origin and brand affiliate were deduced form previous studies as consumer-motivators of brand in buying decision process of used-product. Practical and managerial implication of this study would be a wake-up call to operators in the retailing market especially, start-ups, and small and micro shops in their effort to clamor for market share. The study offers a theoretical insight by widening the scope of demand factors in the field of marketing and business economics. Recommendation for future research direction were indicated at the latter part of the paper.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
CONTEMPORARY ISSUES IN ECONOMY
ISBN
978-83-65605-10-8
ISSN
2544-2384
e-ISSN
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Number of pages
13
Pages from-to
134-146
Publisher name
Institute of Economic Research
Place of publication
Toruň
Event location
Toruň
Event date
Jun 27, 2019
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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