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Does brand matter in shoppers’ decision on used-products? A Review of Empirical Literature

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F19%3A63523996" target="_blank" >RIV/70883521:28120/19:63523996 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Does brand matter in shoppers’ decision on used-products? A Review of Empirical Literature

  • Original language description

    Research background: The growing and widespread of consumers’ retail market- place has been polarized heavily by used-products (second-hand goods). Yet, con- sumers’ income, brand motivations among others to somewhat extent included in determining consumers’ motivation in buying used-products. However, an array of empirical literature on this theme show a varied interpretations regarding the brand attributes (core values) as a variables informing and triggering the buying of used- products. Purpose of article: The paper sought to draw attention to sellers by exploring how brand plays a key role in consumers’ buying decision regarding used-product. Methods: we employed document analysis to review a related published articles from reputable international journal indexed in Scopus, web of science, and sci- ence direct data base for this study. Findings &amp; Value added: Findings show that, attributes of brand including not limited to brand loyalty, brand experience, brand image, brand origin and brand affiliate were deduced form previous studies as consumer-motivators of brand in buying decision process of used-product. Practical and managerial implication of this study would be a wake-up call to operators in the retailing market especially, start-ups, and small and micro shops in their effort to clamor for market share. The study offers a theoretical insight by widening the scope of demand factors in the field of marketing and business economics. Recommendation for future research direction were indicated at the latter part of the paper.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2019

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    CONTEMPORARY ISSUES IN ECONOMY

  • ISBN

    978-83-65605-10-8

  • ISSN

    2544-2384

  • e-ISSN

  • Number of pages

    13

  • Pages from-to

    134-146

  • Publisher name

    Institute of Economic Research

  • Place of publication

    Toruň

  • Event location

    Toruň

  • Event date

    Jun 27, 2019

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article