Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63524878" target="_blank" >RIV/70883521:28120/20:63524878 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern
Original language description
This study measures the influence of fear of financial loss (FOFL), fear of reputational damage (FORD), with the mediating effect of online security and privacy concern (OSPCON) towards online purchase intentions in an emerging economy’s context. Data was conveniently collected from University students of four of the public higher institutions in Ghana. Out of the 201 questionnaires distributed, 179 were eligible for analysis. A Quantitative methodological approach was adopted which relied on the Partial Least Square approach to Structural Equation Modelling (PLS-SEM) for the statistical analysis. Seemingly, FOFL and FORD constructs were not seen to be a significant direct predictor of online purchase intention. However, the mediating effect of OSPCON for both FOFL and FORD towards online purchase intention in the Ghanaian context was found to be significant, hence the mediated-hypotheses were supported. Nonetheless, we have highlighted the need for additional and further research taking a cue from the study’s limitations. The study contributes to our knowledge of how online identity theft practices lead to the unwillingness of online customers to embark on online transactions in an emerging economy, given the rampant outburst of online transactions in the developed world. The originality of this study is in the fact that it focuses on an emerging economy, which is under-researched.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Responsible Design, Implementation and Use of Information and Communication Technology
ISBN
978-3-030-44998-8
ISSN
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e-ISSN
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Number of pages
16
Pages from-to
147-158
Publisher name
Springer
Place of publication
Cham
Event location
Skukuza
Event date
Apr 6, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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