KEY OPERATIONAL FACTORS FOR CUSTOMER RETENTION AT SUPERMARKETS IN VIETNAM
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526007" target="_blank" >RIV/70883521:28120/20:63526007 - isvavai.cz</a>
Result on the web
<a href="https://digilib.k.utb.cz/handle/10563/45995" target="_blank" >https://digilib.k.utb.cz/handle/10563/45995</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
KEY OPERATIONAL FACTORS FOR CUSTOMER RETENTION AT SUPERMARKETS IN VIETNAM
Original language description
In the technology revolution era and the emerging competitive market of Vietnam, Customer retention has become a critical issue for retailers’ survival and development while supermarket shopping frequency has decreased in recent years. For this study, the Descriptive Research, through In-depth interview and Questionnaire, is employed to observe the shopping frequency, attitudes, beliefs, prejudices, preferences, motives, opinions of shoppers for the key operational factors (including People, Products, Premises, Price, Stock, Systems, and Services) and Customer retention at Supermarkets in the context that other types of physical stores (e.g. convenience stores, mini-marts) and Online-retailers have been becoming their critical competitors. Furthermore, Correlation and Linear Regression analysis will be associated to examine the relationships and impacts of these seven factors on Customer retention in the form of Retail operations framework. Expectedly, the research findings may be considered as supplements for the previous concepts as well as considered as new component(s) of Operational Management Models used in retailing.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 6th International Conference on Finance and Economics
ISBN
—
ISSN
2571-4287
e-ISSN
2695-1215
Number of pages
29
Pages from-to
112-140
Publisher name
Univerzita Tomáše Bati ve Zlíně
Place of publication
Zlín
Event location
Ho Chi Minh City
Event date
Nov 18, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
—