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KEY OPERATIONAL FACTORS FOR CUSTOMER RETENTION AT SUPERMARKETS IN VIETNAM

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526007" target="_blank" >RIV/70883521:28120/20:63526007 - isvavai.cz</a>

  • Result on the web

    <a href="https://digilib.k.utb.cz/handle/10563/45995" target="_blank" >https://digilib.k.utb.cz/handle/10563/45995</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    KEY OPERATIONAL FACTORS FOR CUSTOMER RETENTION AT SUPERMARKETS IN VIETNAM

  • Original language description

    In the technology revolution era and the emerging competitive market of Vietnam, Customer retention has become a critical issue for retailers’ survival and development while supermarket shopping frequency has decreased in recent years. For this study, the Descriptive Research, through In-depth interview and Questionnaire, is employed to observe the shopping frequency, attitudes, beliefs, prejudices, preferences, motives, opinions of shoppers for the key operational factors (including People, Products, Premises, Price, Stock, Systems, and Services) and Customer retention at Supermarkets in the context that other types of physical stores (e.g. convenience stores, mini-marts) and Online-retailers have been becoming their critical competitors. Furthermore, Correlation and Linear Regression analysis will be associated to examine the relationships and impacts of these seven factors on Customer retention in the form of Retail operations framework. Expectedly, the research findings may be considered as supplements for the previous concepts as well as considered as new component(s) of Operational Management Models used in retailing.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 6th International Conference on Finance and Economics

  • ISBN

  • ISSN

    2571-4287

  • e-ISSN

    2695-1215

  • Number of pages

    29

  • Pages from-to

    112-140

  • Publisher name

    Univerzita Tomáše Bati ve Zlíně

  • Place of publication

    Zlín

  • Event location

    Ho Chi Minh City

  • Event date

    Nov 18, 2020

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article